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Coca-Cola, M-Tel Reap Applauses in Superbrands Bulgaria Launch

Date: 08.12.2006

Superbrands, the world's largest independent arbiter of brands, is bound to have a significant impact on the Bulgarian publishing and branding scene after the successful launch of its inaugural version in Bulgaria.

The luxurious edition of Superbrands Bulgaria, which was presented at a press conference in Sofia on Wednesday, traces the history, success and latest achievements of the sixty-nine strongest brands in Bulgaria in the fields of goods and services.

The project is part of the Superbrands global program, which aims to recognize and promote the best brands - global and local - operating on the national market.

The first ever vote for Bulgaria's most prestigious brands picked Coca-Cola as the strongest global brand on Bulgaria's market and M-Tel as the best Bulgarian brand. The assessment of the brands was made by the Board of Superbrands Bulgaria, a jury of experts, and through online vote.

According to Superbrands International Director Bill Colgrave the entrance of Superbrands is a clear sign of economic prosperity of the country, on whose market they operate.

Bulgaria is one of the nearly 60 countries where the Superbrands organisation identifies and pays tribute to the most powerful brands on the market. Brands with Superbrands status are entitled to use a distinctive seal on their packaging, an indication of excellence.

The project will culminate in a ceremony later on Wednesday, when the recognized brands will be awarded in the company of businessmen, ambassadors and guests from abroad.

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