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Bulgaria's M-Tel reaches 5 million subscribers

Date: 31.12.2007

Bulgaria's biggest cellphone operator M-Tel, majority owned by Telekom Austria, said it has reached five million subscribers on Christmas Day.

The lucky customer, a 29-year-old resident of Stara Zagora, will receive a Porsche Design exclusive cellphone and will become the star in one of the episodes of the "No Luggage" travel show broadcast by Nova Televizia channel.

The company had launched a massive promotional campaign before Christmas, aiming to get five million customers before the end of the year.

The luckiest participants in a texting game will win one of the 88 Volkswagen Polo cars that the company is giving away, while pre-paid customers had a pick of promotional offers ranging from a bottle of wine to the Guinness book of world records and a Christmas tree.

M-Tel is Bulgaria's biggest mobile operator, both by revenue and subscriber base, ahead of Greek Cosmote's unit Globul and Vivatel, owned by Bulgaria's dominant fixed-line telecom BTC.

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