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Earth Hour to come today

Date: 29.03.2008

On March 29, from 8pm until 9pm, 24 cities throughout the world will switch off lights for one hour as part of The Earth Hour, a symbolical show that it is about time more serious measures were taken to combat global warming. Among the cities that would take part in the initiative are Copenhagen, Chicago, Toronto, Melbourne, Tel Aviv and Manila, and even though Sofia would not officially participate, many local companies and individuals are planning to switch off their lights on March 29.

“Switching off the light, as you walk out of the room may not look like a big heroism, but it saves electricity, which has often been produced by thermal power plants that bang out carbon dioxide,” World Wildlife Fund (WWF) said in a media statement.

WWF also launched its campaign against the climate changes in Bulgaria on March 25. The campaign’s main motto is “The climate changes are happening here and now. We can stop them.” It was developed pro bono by Ogilvy&Mather Sofia and is supported by 50 Bulgarian media and partners.

More initiatives planned by WWF in Bulgaria include planting evergreen trees in Vitosha Nature Park on April 6.

“In December, tens of people confirmed participation in the action ‘Christmas tree in a pot’ promising that this spring they would plant their tree on Vitosha,” WWF said. The organisation further announced the people, who did not keep their trees, could also take part in the campaign by planting a sapling.

The climate changes have their influence in Bulgaria as well. Serious rainfalls follow long periods of hot and dry weather and this is a reason to re-consider the state policy against flooding, WWF said. The trees process only carbon dioxide and therefore decreasing illegal tree felling directly works on limiting the climate changes, WWF added.

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