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Taxi company fined 150 000 leva for copycatting rival's logo

Date: 09.11.2008

A second fine of 150 000 leva was imposed on a Sofia based taxi company by the Commission for Protection of Competition (CPC) fora logo closely mimicking that of OK Supertrans taxi company.

On November 6 2008, the CSC said that OK Supershans company was fined as a result of a complaint filed by OK Supertrans which has been on the market since 1993 and has made the OK logo a well recognisable trade mark that can often be mistaken with the one of OK Supertrans.

According to the CPC, the logo of OK Supershans was identical to the one of OK Supertrans, including the colours and fonts.

This the second time the CPC imposes a fine on one of OK Supertrans competitors. In October, it fined CK-OK Autotrans 150 000 leva for the same reasons.

Both fines are a result of OK Supertrans' complaints filed against seven firms, accusing them of unfair competition.

As The Sofia Echo has previously reported, there have been a number of cases in the last couple of years when people have been tricked by the taxi companies mimicking the logo of OK Supertrans.

Usually, these companies charge much more, up to 10 times, than what OK Supertrans does. The problem is even bigger at Sofia airport where OK Supertrans is one of the companies selected to service the terminal and people rely on the fact that a well-known company with fair fees will charge them a reasonable amount of money.

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