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Bulgaria Forward movement launches campaign to encourage local production

Date: 09.12.2008

The newly founded political movement Forward launched on Monday a campaign called Lets Accelerate Bulgarian Production.

The goal of the campaign is to encourage consumers to purchase products bearing a special "Made in Bulgaria" sticker in order to simulate the country's economy.

The VMRO Chair Krasimir Karakachanov explained that the global financial crisis and its negative effects were behind the idea to launch the campaign.

There would be talks with different manufacturers to define which products would bear the "Made in Bulgaria" sticker. Afterwards, a BGN 0.01 per product purchased would be deposited in a special fund to be used to assist people who have lost their jobs due to the crisis.

Starting Monday, in the course of 10 days, the Forward is going to broadcast an advertisement clip appealing to Bulgarians to buy Bulgarian products.

Another idea includes a mandate that money alloted to State employees for clothing would be used to purchase Bulgarian made ones.

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