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EU will sponsor advertisement for Bulgarian cheese in Russia

Date: 18.12.2008

The European Commission has approved a Bulgarian-Cypriot project for promoting Bulgarian and Cypriot cheese products in Ukraine and Russia, worth a total of five million euro, reported the Bulgarian Telegraph Agency, the BTA.

The project, which will encompass a three-year period, was approved by the general directory of agriculture and development of rural regions of Bulgaria, by the European Commission, alongside 11 others, as proposed by member states of the European Union.

The Bulgarian white and yellow cheese will be promoted under the motto “European cheese, please!” The objective in Russia and Ukraine is to impose and improve the image of the Bulgarian and Cypriot products, as well as the image of the European Union as a source of top quality and healthy food.

The EU will supply half the financial resources needed, Bulgaria and Cyprus will supply 30 per cent together, and the remaining 20 per cent will be invested by the initiators of the project themselves – the Bulgarian Dairy Association and the Cypriot Cattle Organisation. The total sum that Bulgaria will have to pay is estimated to be two million euro.

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