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Bulgaria Top Internet Media Set up Interactive Association

Date: 26.09.2009

Bulgaria's leading internet publishers founded Friday the company Interactive Association Bulgaria

The company is open for membership on the part of internet media, technology businesses, and advertising agencies that actively create and develop the interactive advertising market in the country.

The Association was founded by the internet media that cover over 90 % of local internet media users and collect 80% of online advertising - Darik News, Dir.bg, Economedia, Investor BG, and Net Info.

The founders plan to develop the new company in the spirit and the goals and values of the global Interactive Advertising Bureau (IAB).

The Association's main goals include promoting and assisting interactive marketing, share best practices, establish and maintain criteria and standards for interactive advertising, conduct research, and provide staff development for internet media employees.

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