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M3 Communications Group among Bulgaria's Top 50 Business Brands

Date: 08.12.2009

Bulgaria’s largest PR agency M3 Communications Group, Inc. is among the country’s strongest business brands, according to the global Superbrands program, the company has announced.

For a third year in a row, M3 Communications Group has become part of the prestigious catalogue of Superbrands, the world's largest independent arbiter of brands, which acknowledged Bulgaria’s top 50 brands for 2009-2010.

The Superbrands 2009 award ceremony, which has been held at the Sheraton Sofia Hotel Balkan, has been attended by the country's business elite, ambassadors and foreign guests.

M3 Communications Group, Inc. was awarded together as one of the fifty Superbrands-recognized companies for its outstanding performance on the market. The award was received by renown Bulgarian businessman and PR expert, Maxim Behar, CEO and founder of M3 Communications.

The awards were handed by Steve Dodgson, Superbrands CEO, Vesselin Blagoev, chair of Superbrands Bulgaria board, and by members of the independent jury of experts, including Tsvetan Simeon, Chair of the Bulgarian Chamber of Commerce and Industry, and Stoyan Stalev, Director of the InvestBulgaria Agency.

"The successful business strategy can be sustainable only when entrepreneurs set themselves a wide range of goals, which go beyond the short-term profit. The managers should not forget about the consumers' interests if they want to contribute to the stable economic development", Meglena Kuneva - European Consumer Protection Commissioner said in a video message at the event.

The selection and assessment of the strongest consumer brands are universal around the world and consist of two stages - secret vote of the Superbrands board and a representative nationwide online vote, which was joined this year by more than 10 000 people.

The third edition of Superbrands Bulgaria traces the history, success and latest achievements of the fifty strongest brands in Bulgaria. For the first time ever the luxury Bulgarian edition is accompanied by a special supplement – Responsible Superbrands, which examines the public dimensions of the socially responsible business.

The project is part of the global program Superbrands, which is already operating in more than 80 countries, identifying and promoting the most powerful brands and business practices on the market.

novinite.com

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