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Bulgaria maps out convention tourism agenda

Date: 04.12.2005

Bulgaria confirmed its determination to add convention business to its tourism portfolio as the Bulgarian Convention and Visitors Bureau presented a strategy for its development here.

The document, voiced by Martin Kolb, General Manager of the Radisson SAS Grand Hotel in Sofia and Chairman of BCVB Board, brings together the good models and practices, successfully applied in the international marketing of other destinations.

Paul Flackett, Managing Director of IMEX (International Meetings Exhibition), Frankfurt, stressed the importance of modern, professional promotion of Bulgaria on the international tourism market and Sofia identity as a tourist destination.

The head of one of the world's key meetings and incentive travel exhibition underlined the huge potential for advertising Bulgaria aboard in relation to its Olympic bid for 20-14.

Sofia recently elected management vowed to assign high priority to promoting is as a modern European capital, attracting international business, culture, festival and other events.

Sofia news agency

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