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TUI enters southern Bulgarian coastline with aparthotel

Date: 10.11.2005

German travel agency TUI AG is building an aparthotel in the beautiful resort village of Tsarevo on the Southern Black Sea coast, to be opened in June 2006.

The project includes 158 apartments and 62 studies.

The construction of the four-category aparthotel began in September 2005, to serve the demand for self-catering apartments, said Dieter Semmelroth, Senior Manager Structured Finance in TUI AG. He spoke at the Eighth Real Estate & Investment Forum RINFOR, which opened Wednesday at Sheraton Sofia hotel.

A SWOT analysis of Bulgaria's tourist market found a fragile balance in the Balkan country. Among the key needs of the sector, the systematic evaluation of the factors affecting it, singled out limited season, with an expansion potential from 160 to 180 days, and image deficit as an attractive tourism destination.

In its assessment of Bulgaria as a tourism destination, TUI stressed the massive capacity constraints and worn-down infrastructure at Bulgaria's two coastal airports Varna and Burgas.

TUI customers' satisfaction in Bulgaria is below average but with an excellent TUI service.

The largest integrated tourism group in Europe forecasts that oversupply of beds capacity is very likely, while hotels will be losing clients to apartments and fighting increase in cost.

Novinite.com

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