Journey.bg - Българският туристически портал
Русская версия Българска версия
Новини от бранша
Search


Subscribe

Bulgaria "Poorly Advertised" in Germany

Date: 28.04.2009

Bulgaria lacks the money and strategy to roll out an efficient advertising campaign, targeting the key for the sector German tourists.

This is the opinion of Manol Dimitrov, head of the information-tourism center with the Union of Investors in Tourism at Frankfurt am Main, Germany, who spoke to Novinite.com.

According to him up to 1996, when Bulgarian resorts were still state-owned, Bulgaria was represented at ten big international tourism fairs. It has participated at only three such fairs over the last three years, including the International Tourism Bourse in Berlin this year.

Meanwhile Bulgaria's rivals for tourists from the German market draw out long-term strategies about how to advertise their tourism sector, the allocated budgets spreading for four-five years ahead.

"Countries such as Greece, Turkey, Switzerland, Austria, Tunisia, Egypt and others hire big advertising companies in Germany, which know how to make the strongest impact on the final consumer. At times of crisis, such as the summer season of 2009, the focus is on prices, incentives for early bookings, massive online advertisements of cheap flights and bonuses," added Manol Dimitrov.

Total views: 10 rating: 2.00
traveller's forum
No opinions






We've tried to make the information on this web site as accurate as possible, but it is provided 'as is' and we accept no responsibility for any loss, injury or inconvenience sustained by anyone resulting from this information. You should verify critical information (like visas, health and safety, customs and transportation) with the relevant authorities before you travel.


Journey Bulgaria | News | Bulgaria "Poorly Advertised" in Germany
© 2000-2019 Journey.bg. All rights reserved.