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Disney Channel Set to Replace Jetix in Bulgaria

Date: 30.05.2009

Disney reported late Tuesday that the Disney Channel will replace all Jetix channels in Bulgaria after taking full control of the Jetix group earlier this year.

The Disney Channel will replace Jetix channels in Hungary, Bulgaria, the Czech Republic and Bulgaria, informed.

Disney signalled Tuesday that it is winding down the Jetix brand, bringing five Jetix channels in central and Eastern Europe under the Disney Channel banner. The Disney Channel will now be available to 12 million viewers in Eastern Europe.

The move was announced by Giorgio Stock, general manager of the Disney Channel in Europe.

"Central and Eastern Europe is a key market for the Walt Disney Company and launching Disney Channel is central to our strategic growth plan," stated Stock.

Boy-skewed Jetix channels will be replaced by programs at pre-schoolers aged 2-5 and kids aged 6-14, including such shows as Hannah Montana and Camp Rock.

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